You’re going to die someday.

WeCroak’s Hansa Bergwall says remembering that will make your life better.

Hansa Bergwall, the co-founder of WeCroak, a mindfulness app that reminds you five times a day that you’re going to die.


“If they were going to write your obituary tomorrow, would you be happy with what they said? That’s an important question.”

On the latest episode of Recode Decode with Kara Swisher, WeCroak co-founder Hansa Bergwall joined Kara in studio to talk about his app, which reminds you about death five times a day.

“One of the things that makes us most unhappy is we tend to get caught up in things that don’t matter,” Bergwall said. “We tend to get caught up in an angry voice or in minutiae or in stress or in tons of things that ultimately aren’t that important to us. And when we remember our mortality, we can take a deep breath and just go, ‘Oh, I don’t have to think about this. I don’t have to engage. I don’t have time for this.’ And move on.”

The app, which uses a picture of a poison dart frog as its logo, is based on a Bhutanese folk saying: “To be a truly happy person, one must contemplate death five times daily.” It pushes quotes about death, loss, and acceptance to users at five randomly selected times every day, between 7:00 am and 10:00 pm.

Bergwall said he and his cofounder, Ian Thomas, are proud that their 30,000 monthly users spend less than two minutes in the app daily. They designed WeCroak to have no advertising or hooks to social media, lest they cheapen the experience or compromise their own values.

“We know what social media is: It’s addictive,” he said. “It’s not really a safe place. If you feel safe there, great, take it there. But we’re not gonna make a button encouraging you to do that. Because we take the responsibility of reminding people of their mortality, which is a vulnerable thing, seriously.”

On the new podcast, he also talked about the “deluded” ways Silicon Valley is trying to hack death and why tech moguls who encourage employees to meditate may be tricking them into working longer hours.

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